Digital Marketing Specialist - Social Media & Marketing Communication

Join PT PMP as a Digital Marketing Specialist in Samarinda, Kalimantan Timur and drive impactful digital campaigns that elevate brand visibility and engagement. This role combines Social Media Management, Marketing Communication, and Digital Advertising to create a cohesive online presence. As part of our dynamic marketing team, you'll work closely with cross-functional teams to develop and execute strategies that resonate with our target audience.

PT PMP is a leading company in the mining industry, known for its commitment to innovation and sustainability. Located in Samarinda, we offer a vibrant work environment with opportunities for professional growth and development. In this role, you'll be responsible for managing our social media platforms, creating engaging content, and analyzing campaign performance to optimize results.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Manage and optimize our social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, to enhance brand awareness and engagement.
• Develop and implement digital marketing strategies that align with our business objectives and target audience.
• Create and curate high-quality content for various digital channels, including blog posts, videos, infographics, and social media posts.
• Monitor and analyze social media metrics to measure campaign performance and make data-driven decisions.
• Collaborate with the marketing team to develop and execute digital advertising campaigns using platforms like Google Ads and Facebook Ads.
• Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our online presence.
• Conduct market research and competitor analysis to identify opportunities and threats in the digital landscape.
• Provide regular reports and presentations to the management team on the performance of digital marketing initiatives.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, social media management, or a similar role.
• Proven experience in managing and growing social media platforms.
• Strong understanding of digital marketing tools and platforms, including Hootsuite, Sprout Social, or similar.
• Excellent written and verbal communication skills in English and Bahasa Indonesia.
• Creative thinker with a keen eye for detail and a passion for staying ahead of digital trends.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in Google Analytics or Google Ads is a plus.

🛠️ Keahlian

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